Product Marketing Manager

Reports to: Chief Marketing Officer

Location: Hybrid - Newmarket - 2-days on-site, 2-days WFH

Hours: 32 hours across a 4-day week (no salary sacrifice)

Salary: £40,000 - £50,000

Product: Wonde - DataSync - https://www.wonde.com/

Who we are and what is important to us:

Beyond unifies three technology-driven brands, Wonde, Evouchers and Secure Schools.

Each brand shares a vision to reduce the friction of adapting technology, to help customers navigate an often overwhelming area and provide powerful solutions that make their everyday life easier.

The three brands run independently with the autonomy to continue to prosper although as part of the Beyond team, you’ll join a wider, supportive environment where you’ll be able to pull on the expertise and capabilities of the group.

We do not limit ourselves to standing still. We look ahead and strive to disrupt the sector we operate in. We believe technology should not be complicated or overwhelming. It should do what it says - quickly, safely and efficiently.

Who Wonde is:

Wonde revolutionises the educational landscape by providing an advanced cloud-based data management solution tailored for over 30,000 schools worldwide. Through cutting-edge technology, we empower educational institutions to streamline and optimise the way they handle and distribute their data to third-party applications.

By leveraging Wonde's innovative platform, schools can efficiently manage vast volumes of information critical for administrative tasks, academic planning, and student support services. This streamlined approach allows schools to prioritise student learning with ease.

Job snapshot:

As our Product Marketing Manager at Wonde, you'll get to play a pivotal role in expanding the reach of our innovative data management solution.

You’ll play a key role in developing and launching go-to-market strategies, driving product adoption, and creating engaging marketing campaigns across our key territories (UK, APAC, and South Africa). Wonde utilises multiple channels to reach our customers, and you will be responsible for managing and implementing effective strategies to achieve success across these (including exhibitions, digital, and direct). You’ll collaborate closely with our product development, sales, and customer success teams to ensure our products meet market needs and achieve our business goals.

What you’ll be doing:

• Embed in the Wonde team to deploy successful multi-channel marketing campaigns focused on driving brand awareness, customer engagement, acquisition and retention.
• Own a comprehensive calendar of marketing activity spanning the academic year, driving projects through on time and on budget. This can include nurturing communication plans, website development, collateral, exhibitions, and more.
• Study and understand customer wants and needs to meet their expectations. Leverage this knowledge to shape campaign messaging and content, while also supporting the feedback loop for the product team.
• Partner closely with the Product Manager to define value propositions across existing and future products.
• Identify new opportunities, trends and content opportunities that will drive product adoption and advocacy.
• Drive brand awareness and educate customers on Wonde activities, products and solutions.
• Develop and execute activities to enhance customer experience (schools and multi-academy trusts, resellers, and third-party applications) at every point of their journey with Wonde.
• Work with key team members including our; Event Manager, Digital Marketing Manager and Head of Sales to ensure Wonde’s presence, voice and activity are in line with marketing objectives, leveraging customer interaction and ensuring consistency of messaging.
• Liaise with the internal team of designers, web developers and social media experts, plus external agencies to implement marketing campaigns.
• Support the development and nurturing of key partnerships within Wonde including third-party applications and resellers. This may include nurturing communication sequences, marketing activity support, and collaborative case studies.
• Write and create content for various purposes, including website, print, blogs and more.
• Provide advice and guidance to colleagues within Beyond to support wider business objectives in areas of expertise.
• Collaborate with wider teams to further define and expand the scope of existing opportunities.