Folklore Ventures
Folklore Ventures

Digital Marketing Executive



Marketing & Communications
Newmarket CB8, UK
Posted on Thursday, June 20, 2024

Digital Marketing Executive

Reports to: Digital Marketing Manager

Location: Hybrid - Newmarket - 2-days on-site - 2-days WFH

Hours: 32 hours across a 4-day week (no salary sacrifice)

Salary: £28,000 - £32,000

Product: Group Level, Wonde, Evouchers & Secure Schools

Who we are and what is important to us:

Beyond unifies three technology-driven brands, Wonde, Evouchers and Secure Schools.

Each brand shares a vision to reduce the friction of adapting technology, to help customers navigate an often overwhelming area and provide powerful solutions that make their everyday life easier.

The three brands run independently with the autonomy to continue to prosper although as part of the Beyond team, you’ll join a wider, supportive environment where you’ll be able to pull on the expertise and capabilities of the group.

We do not limit ourselves to standing still. We look ahead and strive to disrupt the sector we operate in. We believe technology should not be complicated or overwhelming. It should do what it says - quickly, safely and efficiently.

Job snapshot:

As a Digital Marketing Executive, you will be responsible for developing, implementing and managing online marketing campaigns across all our companies (Beyond, Wonde, Secure Schools, and Evouchers).

Your primary focus will be on Pay-Per-Click (PPC) advertising, specifically Google Ads and LinkedIn Ads, to drive traffic and conversions. This role requires a creative thinker with strong analytical skills.

What you’ll be doing:

  • Plan, create, and manage PPC campaigns across various platforms, with a strong emphasis on Google Ads
  • Conduct thorough keyword research to identify and target relevant keywords for campaign optimisation
  • Work with the Product Marketing Managers (PMMs) to develop compelling ad copy and creative assets to maximise click-through rates (CTR) and conversions
  • Monitor and manage budgets for PPC campaigns, ensuring efficient and effective use of resources
  • Analyse and report on campaign performance data to identify trends, insights, and areas for improvement. Generate regular reports to track and communicate results
  • Implement A/B testing strategies to optimise ad performance and improve ROI
  • Collaborate with the PMMs and design teams to create and optimise landing pages for better conversion rates (CRO)
  • this is a new area for the business so we are keen to bring someone on board who brings new, creative ideas to the table
  • Keep up-to-date with the latest industry trends, tools, and best practices in digital marketing and PPC