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Senior Account Executive, UK

Auror

Auror

Sales & Business Development
London, UK
Posted on Feb 12, 2026

About Auror

At Auror, we’re empowering the retail industry to tackle theft and Organised Retail Crime, a $150 Billion problem globally. It’s high volume crime that’s increasingly organised in nature and is putting people, retailers, and communities at risk every day.

Founded in New Zealand 12 years ago, we’re working with some of the best and largest retailers in the world across the US, Canada, Australia, New Zealand, and the UK.

Auror is connecting people and intelligence to reduce crime. We’re using technology for good.

In partnership with our leading retail partners, we need people with the passion, determination, and innovation required to overcome one of the world's largest problems. If you’re looking to make a difference with and for the people dedicated to stopping crime, for good, then we want you on our team.

We're also embracing the potential of AI to supercharge our impact - whether that's enhancing the way we detect trends, support our customers, or improve internal workflows. As a company, we're committed to responsibly incorporating AI into how we work and what we build, and we encourage all Aurors to be curious about how AI can elevate their work, regardless of role or function.

The Role

Auror is growing fast. We’re looking for a Senior Account Executive to help us change an industry.

This is an opportunity to partner with some of the biggest names in UK and Irish retail, protect people and communities from harm, and shape how a category-leading SaaS platform scales across enterprise environments.

You’ll be at the forefront of our expansion, building strategic relationships, driving complex deals, and elevating how we win as a team. You won’t just close deals. You’ll help define how we win them.

What You'll Do:

  • Own the full enterprise sales cycle: You’ll manage the full sales cycle from outbound prospecting through to contract negotiation, deal closure and onboarding.
  • Drive disciplined, repeatable pipeline strategy: Define and execute sales plans to meet and exceed quota through prospecting, qualifying, managing, and closing sales opportunities.
  • Lead with commercial depth: Build trust and credibility with prospects and current clients by actively listening, being naturally curious, understanding their unique needs, and offering customised solutions.
  • Build executive-level partnerships: Design and deliver compelling sales presentations that convey the magic that Auror brings to our retail partners.
  • Elevate the team around you: Collaborate and win together by sharing what's working, you’ll help the team win, and you’ll take on projects outside of closing deals.

This role reports to Joe Sentance, Senior Director of Retail Solutions - UK & Europe

I’ve spent the last decade managing great teams in Defence, National Security and Public Safety. I’ve seen great people tackle prickly problems and defy what the masses call possible.

When I come to work at Auror every day, I’m motivated by helping people do their best work and genuinely making a difference to our partners. I’m target-driven to my core and hate to lose. Together, we’ll be the tip of the spear for Auror in the UK and Ireland. I truly believe we have a chance to change an industry, and we’ll have fun whilst we’re doing it.

When I’m not working, you can find me running around London, testing my questionable cooking skills or fine-tuning a newly found passion for gardening.

Find out more about Joe here on LinkedIn.

About you

  • Demonstrable experience over multiple FY's owning the full enterprise B2B SaaS sales cycle, including outbound, complex deal strategy, and executive negotiation.
  • Consistent quota overachievement, closing sophisticated multi-stakeholder deals in competitive markets.
  • Proven ability to build repeatable plays, structured close plans, and disciplined forecasting that improve team outcomes to Win Together.
  • Lead strategy with clear priorities, smart trade-offs, and strong pipeline hygiene.
  • Translate product capability into board-level ROI narratives, protecting long-term value in complex commercial negotiations.
  • Spot commercial risks early and navigate them strategically.
  • Align senior stakeholders internally and externally, progressing deals in politically complex environments with calm credibility.
  • Structured thinker who communicates with clarity and precision, thriving with ambiguity.
  • Intrinsically driven to win, highly accountable, and motivated by raising the performance bar for yourself and those around you.
  • Energised by scaling environments, align deeply with our Guiding Principles (you can find these on our Careers page), and are comfortable travelling up to 30% to build strong in-person partnerships.

Auror is committed to providing an inclusive and accessible application process to all candidates and we are actively working to improve diversity within the tech industry. We celebrate diversity and inclusiveness at Auror, regardless of (but not limited to) race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.

If you need adjustments to any part of our recruitment process because of accessibility reasons, please do not hesitate to let us know during the application process. We will work with you to identify adjustments that will allow you to perform at your best.

  • Competitive salary range: Depending on level of experience, base salary between £85,000 - £105,000 (IC5)
  • Sales Incentive plan: with uncapped earning potential.
  • Employee share scheme: You’ll own part of a company making a real difference!
  • Flexibility: We are hard-working and outcome-focused, but recognise there is more to life than work. We promote a healthy work/life blend.
  • Shorter work weeks (at full pay): Everyone gets Friday afternoons off, so you can start your weekend early, and do more of whatever it is that makes you happy.
  • Focus on mental and physical health: We understand how vital our health is and have policies to support your wellness, including Wellness Days, and up to £375 GBP for expert sessions every year.
  • Health insurance: We prioritise looking after your health by covering 100% of your individual health insurance plan through Vitality Health Insurance.
  • Family-friendly: We offer comprehensive paid parental leave - 12 weeks for birth parents and 6 weeks for non-birth parents following birth, adoption, or surrogacy, available to all Aurors from day one.
  • Personal growth: We support our team to participate in courses, conferences, or events that will help them develop their skills.
  • Tech: Brand new MacBook or work laptop of your preference
  • Team Connection: We have regular team lunches, happy hours, and social events where most (if not all) activities are during work hours.

Next steps:

If you’re excited about our mission and you have the experience and a passion for this role, please hit “Apply”.

If you’re not sure that you tick all the boxes but feel you’re close to what we’re looking for, please apply anyway! We’re proud that Auror is a place where everyone can learn and grow so we’d love to hear from you.

You'll be asked to submit a cover letter as part of your application. While this is optional we do encourage it, as we find cover letters can tell a story that resumes alone often cannot. Our hiring team love to understand what attracted you to this role and why you are excited about the opportunity to join Auror.

Once you apply, you’ll hear from us to acknowledge your application. If you have questions about any of the above, or if you have any accessibility requirements, we’ll be able to help you from there.