Folklore Ventures
19
companies
29
Jobs

Content Marketing Lead

Auror

Auror

Marketing & Communications
Denver, CO, USA
Posted on Jul 31, 2024

At Auror, we’re empowering the retail industry to tackle theft and Organised Retail Crime, a $100 Billion problem globally. It’s high volume crime that’s increasingly organised in nature and is putting people, retailers, and communities at risk every day.

Founded in New Zealand, we’re working with some of the best and largest retailers in the world across the UK, Australasia and North America.

Auror is connecting people and intelligence to reduce crime. We’re harnessing data for good.

In partnership with our leading retail partners, we need people with the passion, determination, and innovation required to overcome one of the world's largest problems. If you’re looking to make a difference with and for the people dedicated to stopping crime, for good, then we want you on our team.

The Role:

As our Content Marketing Lead, you’ll bring the following skills and experience:

  • People leadership experience with deliberate approach to developing team skills
  • Campaign management; experience working with leaders across functions
  • Strong content production skills with a portfolio of your work (This role will have writing responsibilities.)
  • Organic LinkedIn management support
  • Content editing and feedback management

This role involves leading the global content marketing strategy which you will set in partnership with multiple teams. You will be working closely with global teams like Field Marketing, Product Marketing, Growth Marketing, Brand Design, and Strategic Communications to support company-level priorities, regional execution, and the growth of Auror’s connected media engine.

Content Marketing at Auror brings our story to life via multiple formats and channels. These include but are not limited to: blogs, case studies, whitepapers, research content (industry reports), email newsletters, video storyboards, and podcasts.

As Content Marketing Lead, you embrace pace and context switching, confident in going from editing to writing – from strategy to project management – in one morning. You’re open to support ad-style copywriting and well-versed in the fundamentals of SEO. You can execute exceptional work on minimal context. As a champion for our brand narrative, you’ll keep our internal teams informed and aligned, and manage our agencies and freelancers. You will also lead an Auckland-based Content Producer within Auror. To maximize our potential, you’re committed to operational excellence and use your editorial management chops to keep the trains running on time.