Folklore Ventures
Folklore Ventures

Director of Product Marketing



Marketing & Communications, Product
Auckland, New Zealand
Posted on Friday, May 31, 2024

About Auror

At Auror, we’re empowering the retail industry to tackle theft and Organised Retail Crime, a $150 Billion problem globally. It’s high volume crime that’s increasingly organised in nature and is putting people, retailers, and communities at risk every day.

Founded in New Zealand 11 years ago, we’re working with some of the best and largest retailers in the world across the US, Canada, Australia, New Zealand, and the UK.

Auror is connecting people and intelligence to reduce crime. We’re using technology for good.

In partnership with our leading retail partners, we need people with the passion, determination, and innovation required to overcome one of the world's largest problems. If you’re looking to make a difference with and for the people dedicated to stopping crime, for good, then we want you on our team.

The Role

The Director of Product Marketing leads how we bring our suite of products to market to drive demand, adoption, and overall commercial success. You’ll work closely with our regional sales and customer leads, product leaders, and growth streams to build end-to-end product go-to-market (GTM) momentum from conception to customer value. This is a first-of-its-kind role at Auror, and an exciting opportunity to build a world-class product marketing function from the ground up as we look to convert our product investments into ARR and raving retail and law enforcement partners.

Your responsibilities:

  • Design, build and lead a world-class product marketing function at Auror that product marketing managers crave to be a part of to develop their skills and grow their careers.
  • Drive product launches, including release cadence, messaging and positioning, communications (in collaboration with Customer Success and PR), enablement, and assets.
  • Integrate and enhance product positioning into brand and go-to-market in the context of customer needs, market and competition. This includes helping prospective customers understand the value of our product modules, and existing customers realising the value from new releases.
  • Collaborate with customer and product to ensure a differentiated, customer-value-driven, marketable and revenue-driving product roadmap.
  • Enable marketing, sales, and customer success teams on product positioning and launch messaging.
  • Develop and maintain deep and effective competitive intelligence including competitive messaging, battlecards, collateral and win stories, and displacement plays and campaigns.
  • Help extend and enhance our thought leadership position internally and externally through speaking opportunities, content, events, webinars, user groups and other engagements.
  • Work with marketing and growth teams to develop and implement acquisition, activation, and monetization strategies to drive significant user and revenue growth.
  • Help create effective and powerful demo sequences and support product in creating best-in-class demos and demo environments

This role reports to Marcus Hoefliger, VP of Marketing, and will partner closely with Heather Legg, Director of Product.

Born to a Swiss father, and a Maori mother of Te Arawa descent, I’m a little different, and I love it. At the time of writing this, I’ll be splitting my time between being a Dad to two lil lads under 3, sport and mountain bike addict, wannabe chef, and helping Auror empower more retailers around the world to stop crime, for good. I’m excited (like really excited) to work with talented, caring, driven and ambitious people who want to elevate themselves, their peers, and Auror to new heights.