Folklore Ventures
Folklore Ventures

VP of Sales - North America



Sales & Business Development
Denver, CO, USA
Posted on Friday, May 31, 2024

About Auror

At Auror, we’re empowering the retail industry to tackle theft and Organised Retail Crime, a $150 Billion problem globally. It’s high volume crime that’s increasingly organised in nature and is putting people, retailers, and communities at risk every day.

Founded in New Zealand 11 years ago, we’re working with some of the best and largest retailers in the world across the US, Canada, Australia, New Zealand, and the UK.

Auror is connecting people and intelligence to reduce crime. We’re using technology for good.

In partnership with our leading retail partners, we need people with the passion, determination, and innovation required to overcome one of the world's largest problems. If you’re looking to make a difference with and for the people dedicated to stopping crime, for good, then we want you on our team.

The Role

As the VP Sales, you will play a pivotal role in leading the North American Sales team to drive revenue generation across the USA and Canada. You will have overarching responsibility for the end-to-end Sales Process and Team in North America. To achieve this, you will work closely with the other customer leaders in North America, our Global Marketing team, and Global Revenue Operations and Commercial team. You will lead initiatives to maximize sales effectiveness, manage the end-to-end sales process, and enhance revenue performance.
This role requires strong experience in Business Development, preferably within a global SaaS company and more specifically in a true enterprise sales environment. This is a key role, reporting to the VP of Retail Solutions.

Responsibilities include:

  • Leading the North American Sales team and working with other key leaders to ensure our organization hits/exceeds our annual sales targets for North America.
  • Developing and executing the strategic sales plan with the VP of Retail Solutions and VP of Retail Partnerships to achieve sales targets and win retailer business.
  • Building and developing our Sales team in North America including onboarding and getting the team up the curve on how to present customers on the value of Auror (including the ROI investment and technical functionality).
  • Coaching on current deals including reviewing the pipeline and identifying opportunities to improve on current opportunities.
  • Optimizing our sales process and tactics including building scalable processes, improving our demo experience and perfecting our pitch and process at each stage.
  • Collaborating with Marketing to ensure we are utilizing tools to the best of our advantage (including Zoominfo, Salesforce and Hubspot). And ensuring that we are working hand in hand with our Growth function to fill up the front of the funnel.
  • Partnering with Customer Success and Retail Partnerships Teams to deliver an end-to-end, seamless experience for our future customers.
  • Play an active role in supporting the retail industry, and actively promoting and positioning Auror for success within our targeted industry sectors.

This role reports to Terry Sullivan, VP of Retail Solutions, North America

Spent 25+ years working for two major retailers in the US in various LP/AP leadership roles both on the east and west coast. Had an opportunity to lead the educational efforts of the Loss Prevention Foundation prior to coming to Auror. I have a passion for people and a passion for winning! When not working you will find me with my family and friends, traveling to a sporting event or playing a round of golf on the weekends. Check out my Linkedin profile here: