Folklore Ventures
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Director of Field Marketing (Global) - Denver

Auror

Auror

Marketing & Communications
Denver, CO, USA
Posted on Thursday, March 28, 2024

At Auror, we’re empowering the retail industry to tackle theft and Organised Retail Crime, a $100 Billion problem globally. It’s high volume crime that’s increasingly organised in nature and is putting people, retailers, and communities at risk every day.

Founded in New Zealand, we’re working with some of the best and largest retailers in the world across the UK, Australasia and North America.

Auror is connecting people and intelligence to reduce crime. We’re harnessing data for good.

In partnership with our leading retail partners, we need people with the passion, determination, and innovation required to overcome one of the world's largest problems. If you’re looking to make a difference with and for the people dedicated to stopping crime, for good, then we want you on our team.

The Role:

The Director of Field Marketing leads the strategy and execution of marketing programs performed at the regional level to achieve regional pipeline and ARR targets. Leading a team of regional field marketers you’ll work closely with regional sales leads to generate and progress demand through events, industry media, and marketing led initiatives. This is a great opportunity for someone who can set a unified global field marketing strategy, and execute efficient and effective regional programs that inspire current and future community members.

Your Responsibilities:

  • Leveraging a global marketing strategy, you’ll lead the development of regional marketing strategies to drive pipeline growth and conversion, including events, content, media, and partner marketing activities.
  • Be the voice of the field to the broader marketing team, including sales insights and inputs to directly impact marketing strategy and in turn be the primary representative of the broader marketing team to field sales.
  • Scale field marketing activities and impact, while balancing the unique needs and characteristics of regional markets.
  • Contributing to and participating in customer leadership calls; including developing and fostering relationships with regional and sales leads,and participating in prospect and customer demonstrations and calls.
  • Integral role in the global marketing leadership team; including aligning and connecting global go-to-market initiatives with regional execution, and collaborating with product marketing, growth, content, and brand to drive regional success.
  • Coach and lead the field team to create a high performance with high care culture.
  • Achieve high and consistent ROI from Regional Marketing programs, through operational rigour, measurement and financial management.